Nothing in my pockets, nothing up my sleeves.

Posted by in Brand Communication / Creativity and R&D

2010/05/05. The other day I shared the proposal for the 2010 National Design Prize candidacy, and I illustrated it with an image of the cover. But something complicated to explain with an illustration was an effect originally designed but that we never got the time to produce. The case containing the proposal booklet was supposed to be made out of red translucid methacrylate. The result was that when you looked at the cover inside the case you would only see the name (the black ink) over a red background, and…read more