Doing things right also helps (Apple 12 / Endesa 0)
A lot of people wonders why Apple is so deeply inside people’s hearts. I have written a few post about it myself, but yesterday I run into another aster class of how to build a brand. Right the day before yesterday I was talking to Endesa’s customer service (my electric company), because I had a problem with 12 mistaken invoices they had sent me (with the 12 apologies letters that came with them. I’ll skip the details but the story is quite surreal). Anyway, after writing my complain and giving…read more