The Volvo S60 Blind Preview

Posted by in Brand Communication / Creativity and R&D

2009/10/30
The new Volvo S60 will be introduced for the first time in the Geneva Automobile Show. Nobody has seen the car yet except for Esref Armagan, a blind artist who has touched and feeled the car and will draw it from his perceptions. His work about the car will be auctioned on eBay on december the 17th with a starting price of $1.135.000

El nuevo Volvo S60 será visto por primera vez en el próximo salón del automóvil de Ginebra. Nadie hasta ahora ha visto el coche, salvo Esref Armagan, un artista invidente que ha palpado el coche y realizara un dibujo sobre sus percepciones. Su obra será subastada en eBay el día 17 de diciembre con un precio de salida de 1.135.000 dólares.