Skip Ad. Good news for advertising.

Posted by in Brand Communication / Creativity and R&D

“Today, all ads are skippable—whether it’s a function of the format or not.” That’s one of the big trues from “The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World”  a very interesting research (already from june 2015) made by Think with Google. But the research focuses on analyzing the viewers behavior in front of thousands of YouTube TrueView ads from all over the world (the ones you can skip after 5 seconds). And the good news is that in fact the “Skip Ad” button only…read more


Posted by in Brand Communication / Creativity and R&D

Imagine being in a theatre waiting for the show to begin and suddenly the scenario in front of you starts to turn around itself unveiling an unexpected dimension. The music is loud and, as sound effects support what’s happening in front of you, the entire scene starts moving down, making you feel as if the main floor you’re in is a huge elevator. That’s the beginning of the “Simurg” show. A musical about the wonders of the Ottoman empire, its roots and its influence on the soul of today’s Turkish…read more

Move over, Kmart.

Posted by in Brand Communication / Creativity and R&D

Ok, maybe I got a bit too excited there but I’ve always wanted to pay tribute to this great Apple 1984 T-shirt. Anyway, last week I launched my online store with some of my designs converted into such varied products as duvets, shower curtains, wall clocks or throw pillows (besides other more common products). And I experienced how today any individual with a computer and an internet connection can sell all this kind of products worldwide. You don’t need a complicated infrastructure anymore. All the usual logistic matters have been solved…read more


Posted by in Brand Communication / Creativity and R&D

Many times, because of my job, I need to do inspiring videos to communicate something that no other media does better than beautiful images and music combined. And the other day, listening to the radio, I heard a very moving song that was written to promote and be part of a concert to obtain funds to fight cancer. So I thought I could try and contribute to the cause by doing one of the videos I normally do and upload it to my YouTube channel. Just this time I would…read more

The green button on my mobile

Posted by in Brand Communication / Creativity and R&D

Lately, every time I get a missed call I receive a message from my carrier telling me I can “press directly the green button on my mobile” to return the call. We’re talking about Movistar, the brand with which Telefónica, one of the world telecommunication leaders, operates in Spain. The european country that leads smartphones penetration rates where 81% of the users have smartphones (according to Telefónica’s Foundation own 2014 Information Society in Spain report). That means many thousands of these messages every day telling literally to their clients “Telefónica…read more

“Ok Google”, How is that new logo?

Posted by in Brand Communication / Creativity and R&D, Post

I’ve been asked about what I think of Google´s new logo. Well, apparently the Google in-house design team started with a white paper and rethought the logo from scratch. And that’s great. That’s what Google has us used to and they certainly have all the credit as a brand to do so. We all love this brand! But this is the biggest change since 1999 and it’s broadly admitted by everyone the Google logo had never been something mindfully done. As Spanish architect Miguel Fisac use to say, “well designed things age better”. That’s why…read more

A new interaction with logos. And brands.

Posted by in Brand Communication / Creativity and R&D

Today I downloaded a new email app for the iPhone. Geronimo. Although it’s still having some development issues, it looks really interesting. Specially because it takes advantage of the iphone accelorometer so you can really benefit from gesture to go through the normally tedious mail experience. But from the brand communication and branding prespective, what really got my attention is how the logo moves with your gestures. You can literally interact with the logo by simply tilting your phone. Notice the movement on the “chart looking bars” of the logo…read more